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Resources Available for Me Versus Us: Implications for Mitigating Consumer Food Waste
3天前
已完结
How High-Arousal Language Shapes Micro- Versus Macro-Influencers’ Impact
17天前
已完结
Health-Related Advertising: Leveraging Virtual and Human Influencers to Encourage Health Behaviors
17天前
已完结
Most Read Versus Most Shared: How Less (vs. More) Social Popularity Labels Influence News Media Consumption
17天前
已完结
Influence of Consumer Self-confidence and Self-confidence in Fashion Coordination on Attitude toward Secondhand Fashion Goods and Purchase Intention of Secondhand Fashion Goods
1个月前
已完结
Mini-film advertising and digital brand engagement: the moderating effects of drama and lecture
2个月前
已完结
How and for whom using generative AI affects creativity: A field experiment
2个月前
已完结
Narrative or Facts: Two Paths to Vaccine Advocacy
2个月前
已完结
Impact of narrative versus factual print ad copy on product evaluation: The mediating role of ad message involvement
2个月前
已完结
Automated Text Analysis for Consumer Research
2个月前
已完结
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