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Mini-film advertising and digital brand engagement: the moderating effects of drama and lecture
11天前
已完结
How and for whom using generative AI affects creativity: A field experiment
21天前
已完结
Narrative or Facts: Two Paths to Vaccine Advocacy
25天前
已完结
Impact of narrative versus factual print ad copy on product evaluation: The mediating role of ad message involvement
26天前
已完结
Automated Text Analysis for Consumer Research
26天前
已完结
Emotional Signaling: How Helpers’ Emotional Expressions Affect Attributions of Motives, Relationship Quality, and Reciprocation
27天前
已完结
The effect of repeat purchase information in electronic word‐of‐mouth (eWOM) on purchase intention
1个月前
已完结
Research Note—Investigating the Influence of the Functional Mechanisms of Online Product Presentations
1个月前
已完结
Self‐Referencing and Persuasion: Narrative Transportation versus Analytical Elaboration
1个月前
已完结
The Psychology of Transcending the Here and Now
1个月前
已完结
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