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Sustainability advertising: literature review and framework for future research
2天前
已完结
Mobile health services and the elderly: Assessing the determinants of technology adoption readiness in Pakistan
20天前
已完结
Aha over Haha: Brands benefit more from being clever than from being funny
29天前
已完结
Rounding for Warmth, Angling for Fluency: How Shapes, Cognitive Load, and Privacy Risk Influence App Adoption
1个月前
已完结
Stop and smell the roses: How and when busyness impacts consumers' preference for minimalist advertisements
1个月前
已完结
Assessing the Design Choices for Online Recommendation Agents for Older Adults: Older Does Not Always Mean Simpler
1个月前
已完结
How does the cuteness of persuasive communication about sustainable tourism shape tourists’ environmentally responsible behavioral intentions?
1个月前
已完结
Eyeing the pun: an eye-tracking study on the synergistic effects of visual and textual elements in tourism advertising
2个月前
已完结
How Product-Plot Integration and Cognitive Load Affect Brand Attitude: A Replication
3个月前
已完结
Influence of the green certification logo and text on environmental awareness and hotel guests’ water-saving behaviour
3个月前
已完结
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