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26 积分 2025-02-03 加入
The infinite monkey theorem in AIGC advertising: matching effects between AI disclosure and advertising appeals on consumer advertising avoidance intention
1个月前
已完结
‘Human, you should help others’: how AI disclosure, message assertiveness, and AI anxiety shape consumer responses to AI-generated charitable ads
1个月前
已完结
Emotional Expressions and Brand Status
2个月前
已完结
Shape Matters: Package Shape Informs Brand Status Categorization and Brand Choice
2个月前
已完结
The moderating influence of brand status and source confirmation on third-party endorsement effects in advertising
2个月前
已完结
The moderating influence of brand status and source confirmation on third-party endorsement effects in advertising
2个月前
已关闭
Levelling up or down: leader’s strategies to encounter downward envy in family-owned software houses
5个月前
已完结
EXPRESS: Picture Perfect: Engaging Customers with Visual Generative AI
10个月前
已完结
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