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qimu
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40 积分
2023-11-09 加入
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Examining the infiuence Of user-generated content on the fashion consumer online expenence
30天前
已完结
Toward state-of-the-art on social marketing research in user-generated content (UGC) and influencers
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The impact of user interactions in social media on brand awareness and purchase intention: the case of MINI on Facebook
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Analysing the Role of User Generated Content on Consumer Purchase Intention in the New Era of Social Media and Big Data
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Dynamic effects of user- and marketer-generated content on consumer purchase behavior: Modeling the hierarchical structure of social media websites
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When Posting About Products on Social Media Backfires: The Negative Effects of Consumer Identity Signaling on Product Interest
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The impact of social media communication on consumer-based brand equity and purchasing intent in a pandemic
30天前
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Social Media Peer Communication and Impacts on Purchase Intentions: A Consumer Socialization Framework
2个月前
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The Impact of the Interactivity of Internet Celebrity Anchors on Consumers’ Purchase Intention
2个月前
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Influencer endorsements: How advertising disclosure and source credibility affect consumer purchase intention on social media
2个月前
已完结
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