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40 积分 2023-11-09 加入
Which is more important in internet shopping，perceived price or trust?
1年前
已完结
Toward state-of-the-art on social marketing research in user-generated content (UGC) and influencers
1年前
已完结
The impact of user interactions in social media on brand awareness and purchase intention: the case of MINI on Facebook
1年前
已完结
Dynamic effects of user- and marketer-generated content on consumer purchase behavior: Modeling the hierarchical structure of social media websites
1年前
已完结
When Posting About Products on Social Media Backfires: The Negative Effects of Consumer Identity Signaling on Product Interest
1年前
已完结
The impact of social media communication on consumer-based brand equity and purchasing intent in a pandemic
1年前
已完结
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