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318 积分 2026-04-02 加入
‘Co-branding as a masstige strategy for luxury brands: Desirable or not?
22天前
已完结
Big Data Analytics in Financial Statement Audits
1个月前
已完结
Big Data Analytics in Financial Statement Audits
1个月前
已完结
Is artificial intelligence improving the audit process?
1个月前
已完结
Consumer perceptions of co-branding alliances: Organizational dissimilarity signals and brand fit
3个月前
已完结
Asymmetric brand alliances: When joint promotions with strong brands hurt
3个月前
已完结
Brand betrayal, post-purchase regret, and consumer responses to hedonic versus utilitarian products: The moderating role of betrayal discovery mode
3个月前
已完结
The impact of different fit dimensions on spillover effects in brand alliances
3个月前
已完结
Usage Experience with Decision Aids and Evolution of Online Purchase Behavior
3个月前
已完结
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