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495 积分 2025-10-14 加入
The Effectiveness of Collaboration: The features of Co-Branded Products Affecting Brand Equity and Consumer Sentiment
25天前
已关闭
The effects of a Disney masstige brand collaboration on perceptions of brand luxury: vertical versus horizontal product line extension strategies
25天前
已完结
The effects of brand collaboration with the online game on customer equity and purchase intention: moderating effect of fashion brand type
25天前
已完结
Virtual influencers in tourism: the roles of language style and social presence
29天前
已完结
Virtual or human? The impact of the influencer type on Gen Z consumer outcomes
29天前
已完结
Unveiling customer intentions: exploring factors driving engagement with hospitality virtual influencers
29天前
已完结
How can I trust you if you’re fake? Understanding human-like virtual influencer credibility and the role of textual social cues
29天前
已完结
Making Sense? The Sensory-Specific Nature of Virtual Influencer Effectiveness
1个月前
已完结
Virtual influencers going head-to-head with human influencers: the impact of influencer type on trust perceptions of endorsement
1个月前
已完结
Let virtual creatures stay virtual: tactics to increase trust in virtual influencers
1个月前
已完结
The regulatory mechanisms of active ingredients in traditional Chinese medicine for inflammation in Parkinson disease: A review
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