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How brand coolness influences customers’ willingness to co-create? The mediating effect of customer inspiration and the moderating effect of customer interaction
2分钟前
待确认
Brand co-creation through participation of organization, consumers, and suppliers: an empirical validation
33分钟前
已完结
How coolness drives brand love and engagement: evidence from Airbnb and hotels
1小时前
已完结
Enhancing customer perception of co-production knowledge sharing: navigating scepticism and leveraging prosociality to unlock active feedback behaviour in co-creation
2个月前
已完结
Reframing the adoption of in-store technologies: consumer-centric frameworks for value co-creation
2个月前
已完结
Is coolness important to luxury hotel brand management? The linking and moderating mechanisms between coolness and customer brand engagement
5个月前
已完结
Apple Pay: Coolness and embarrassment in the service encounter
5个月前
已完结
Virtual reality is so cool! How technology innovativeness shapes consumer responses to service preview modes
5个月前
已完结
Customers’ intention to use robot-serviced restaurants in Korea: relationship of coolness and MCI factors
5个月前
已完结
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