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10 积分 2025-09-12 加入
Integrating Marketing Communications: New Findings, New Lessons, and New Ideas
26天前
已完结
Conceptualizing, Measuring, and Managing Customer-Based Brand Equity
26天前
已完结
Conceptualizing, Measuring, and Managing Customer-Based Brand Equity
1个月前
已完结
Unlocking the Power of Integrated Marketing Communications: How Integrated Is Your IMC Program?
1个月前
已完结
How brand coolness influences customers’ willingness to co-create? The mediating effect of customer inspiration and the moderating effect of customer interaction
1个月前
已完结
Brand co-creation through participation of organization, consumers, and suppliers: an empirical validation
1个月前
已完结
How coolness drives brand love and engagement: evidence from Airbnb and hotels
1个月前
已完结
Enhancing customer perception of co-production knowledge sharing: navigating scepticism and leveraging prosociality to unlock active feedback behaviour in co-creation
4个月前
已完结
Reframing the adoption of in-store technologies: consumer-centric frameworks for value co-creation
4个月前
已完结
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