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1884 积分 2023-05-27 加入
The Interactive Effects of Sales Force Controls on Salespeople Behaviors and Customer Outcomes
18天前
已关闭
The Value of Influencer Marketing for Business: A Bibliometric Analysis and Managerial Implications
1个月前
已完结
The influence of luxury brand personality on digital interaction evaluations: a focus on European and North American markets
2个月前
已完结
Effective marketing strategies for global FMCG brands during COVID-19 pandemic crisis
2个月前
已完结
Engaging Consumers with Environmental Sustainability Initiatives: Consumer Global–Local Identity and Global Brand Messaging
2个月前
已完结
Uncertainty Evokes Consumers’ Preference for Brands Incongruent with their Global–Local Citizenship Identity
2个月前
已完结
How consumer-based brand equity relates to market share of global and local brands in developed and emerging countries
2个月前
已完结
A cross-cultural case study of consumers' communications about a new technological product
2个月前
已完结
Enhancing Consumer Attitude Toward Culturally Mixed Symbolic Products from Foreign Global Brands in an Emerging-Market Setting: The Role of Cultural Respect
2个月前
已完结
Consumers and Brands across the Globe: Research Synthesis and New Directions
2个月前
已完结
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