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Unraveling Impact: Exploring Effects of Novelty in Top Consumer Research Journals
11小时前
已完结
Taking the Full Measure: Integrating Replication into Research Practice to Assess Generalizability
11小时前
已完结
People, Peace, Prosperity, and the Planet: A Journey toward Sustainable Development in Consumer Research
11小时前
已完结
After 50 Years, It Is Time to Talk about Value Hierarchy and Inequality
11小时前
已完结
Consumer Trust: Meta-Analysis of 50 Years of Empirical Research
11小时前
已完结
Competent or Sad Blue? Lively or Aggressive Red? Why, How, and When Background Color Shapes the Meanings of Logo Hues
11天前
已完结
Why Online Consumption Communities Brutalize
11天前
已完结
Back to the Present: How Direction of Mental Time Travel Affects Perceptions of Similarity over Time and Saving Behavior
11天前
已完结
Loved As-Is: How God Salience Lowers Interest in Self-Improvement Products
13天前
已完结
Virtual influencer marketing: Evaluating the influence of virtual influencers’ form realism and behavioral realism on consumer ambivalence and marketing performance
2个月前
已完结
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