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100 积分 2023-09-18 加入
Live streaming commerce and consumers’ purchase intention: An uncertainty reduction perspective
5个月前
已完结
Analysis of Purchase Intent Scales Weighted by Probability of Actual Purchase
5个月前
已完结
Methods for Analysing and Measuring Buying Behaviour
5个月前
已关闭
Online Consumer Review: Word-of-Mouth as a New Element of Marketing Communication Mix
5个月前
已完结
The Influence of E-Commerce Live Streaming on Lifestyle Fit Uncertainty and Online Purchase Intention of Experience Products
5个月前
已完结
Gender Differences in Modeling the Influence of Online Marketing Communication on Behavioral Intentions
5个月前
已完结
When Humanizing Brands Goes Wrong: The Detrimental Effect of Brand Anthropomorphization amid Product Wrongdoings
5个月前
已完结
A Model for Predictive Measurements of Advertising Effectiveness
5个月前
已完结
Public Acceptance Mechanisms of Han Dynasty Cultural Symbols in Landscape Design: An Empirical Study Based on the Cognition–Attitude–Behavior Model
5个月前
已完结
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