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When Transparency of Advertising Disclosure Conflicts with Consumer Persuasion Knowledge in CSR Authenticity : Focusing on the Interaction Effect of Advertising Disclosure, Influencer Type, and Consumer Persuasion Knowledge
17天前
已关闭
Big or Small? Impact of Influencer Characteristics on Influencer Success, with Special Focus on Micro- Versus Mega-Influencers
20天前
已完结
Social media influencer marketing: the role of influencer type, brand popularity, and consumers’ need for uniqueness
20天前
已完结
What are the investment risk differences of solar PV power generation projects between constructional and operational periods? An empirical study in China
1个月前
已完结
Operational Risk Prevention and Control Monitoring of Smart Financial System Based on Deep Learning
1个月前
已关闭
Finding Goldilocks Influencers: How Follower Count Drives Social Media Engagement
6个月前
已完结
The effect of influencer–product fit on advertising recognition and the role of an enhanced disclosure in increasing sponsorship transparency
6个月前
已完结
Does disclosing commercial intention benefit brands? Mediating role of perceived manipulative intent and perceived authenticity in influencer hidden advertising
6个月前
已完结
Influencer marketing: sponsorship disclosure and value co-creation behaviour
6个月前
已完结
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