Lv4
416 积分 2025-07-07 加入
Stop and smell the roses: How and when busyness impacts consumers' preference for minimalist advertisements
14天前
已完结
Appearance for Females, Functionality for Males? The False Lay Belief about Gender Difference in Product Preference
27天前
已关闭
Creative or Contrived? How AI Use Shapes the Social Evaluations of Individuals with Creative Reputations
1个月前
已完结
Still Preoccupied with 1995: The Need to Belong and Preference for Nostalgic Products
1个月前
已完结
Consumer attitudes toward AI-generated ads: Appeal types, self-efficacy and AI’s social role
1个月前
已完结
Effects of Creativity in AI Advertising: The Mediating Role of Perceived Uncanniness
1个月前
已完结
Giving Firms an “E” for Effort: Consumer Responses to High‐Effort Firms
1个月前
已完结
Repair Service Signals: How Brand Repair Services Signal Unused Utility and Increase Product Repair
1个月前
已完结
Repair Service Signals: How Brand Repair Services Signal Unused Utility and Increase Product Repair
1个月前
已完结
How can repair businesses improve their service? Consumer priorities concerning operational aspects of repair services
1个月前
已关闭