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Guilt appeals: Persuasion knowledge and charitable giving
4天前
已完结
When Attention‐Getting Advertising Tactics Elicit Consumer Inferences of Manipulative Intent: The Importance of Balancing Benefits and Investments
5天前
已完结
Do consumers still believe what is said in online product reviews? A persuasion knowledge approach
5天前
已完结
How to Measure Persuasion Knowledge
5天前
已完结
An examination of the role of review valence and review source in varying consumption contexts on purchase decision
3个月前
已完结
The metaverse experience: A scale development study
5个月前
已完结
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