Lv51
892 积分 2025-10-10 加入
From happy consumption to possessive bonds: When positive affect increases psychological ownership for brands
3小时前
已完结
Pseudo-ownership advertising appeal creates brand psychological ownership: the role of self-construal and customer type
3小时前
已完结
Perceived brand authenticity and social exclusion as drivers of psychological brand ownership
3小时前
已完结
Acting like an interpersonal relationship: Cobrand anthropomorphism increases product evaluation and purchase intention
6天前
已完结
Psychological mechanisms behind access-based luxury brand consumption: Empirical investigation from the lens of new ownership paradigm
6天前
已完结
If you cannot beat them, join them: How social comparison shapes consumer responses to low–high social status brand alliance
6天前
已完结
Targeted advertising in generative artificial intelligence chatbots: a new public health risk
15天前
已完结
Increasing Accountability and Compliance with Robot Advice
2个月前
已关闭
A well-visualized effect: How nutritional content–equivalent labels influence healthfulness perceptions
2个月前
已完结
Too Many or Too Few? Information Cues in Recommender Systems and Consequences for Search and Purchase Behavior
2个月前
已完结
皖公网安备34019202002308
