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902 积分 2025-10-10 加入
Can(’t) touch this: The effect of form realism and product domain in virtual influencer endorsements
2天前
已完结
Wearing your success on your sleeve: How salesperson luxury brand consumption affects consumers’ perceptions
2天前
已完结
From happy consumption to possessive bonds: When positive affect increases psychological ownership for brands
3天前
已完结
Pseudo-ownership advertising appeal creates brand psychological ownership: the role of self-construal and customer type
3天前
已完结
Perceived brand authenticity and social exclusion as drivers of psychological brand ownership
3天前
已完结
Acting like an interpersonal relationship: Cobrand anthropomorphism increases product evaluation and purchase intention
10天前
已完结
Psychological mechanisms behind access-based luxury brand consumption: Empirical investigation from the lens of new ownership paradigm
10天前
已完结
If you cannot beat them, join them: How social comparison shapes consumer responses to low–high social status brand alliance
10天前
已完结
Targeted advertising in generative artificial intelligence chatbots: a new public health risk
19天前
已完结
Increasing Accountability and Compliance with Robot Advice
2个月前
已关闭
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