Lv42
500 积分 2025-10-10 加入
The selection of sales channels considering consumer behavior preferences in a co-branding strategy
3小时前
已完结
Understanding consumer reference price behavior in co-branding: from the perspective of a dynamic supply chain
3小时前
已完结
Hybrid product branding strategies for brand value creation – combining and comparing green product innovations, limited editions and co-branding
3小时前
已完结
Culturally mixed co-branding product framing in China: the role of cultural sensitivity, product quality, and purchase probability
3小时前
待确认
When the elephant aligns with the ant: Brand prominence strategies in asymmetric Co-branding
3小时前
已完结
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