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14 积分 2024-03-28 加入
The moderation effect of multifunctionality between consumers’ shopping experience and embarrassment leading to non-adoption of innovations
4小时前
待确认
When “the more the better”? Mindfulness enhances the effect of the number of displayed product features in short video ADs on purchase intention
5小时前
已完结
EXPRESS: How Socioeconomic Status Shapes Food Preferences and Perceptions
1个月前
已完结
EXPRESS: To Dispose or Eat? the Impact of Perceived Healthiness on Consumption Decisions for About-to-Expire Foods
2个月前
已完结
Artificial Intelligence in Utilitarian vs. Hedonic Contexts: The “Word-of-Machine” Effect
2个月前
已完结
Product Complexity in Consumer Research: Literature Review and Implications for Future Research
4个月前
已完结
Are scarce products always more attractive? The interaction of different types of scarcity signals with products' suitability for conspicuous consumption
4个月前
已完结
Simple or complex: How temporal landmarks shape consumer preference for food packages
5个月前
已完结
EXPRESS: Self-Donations and Charitable Contributions in Online Crowdfunding: an Empirical Analysis
6个月前
已完结
The Visual Complexity = Higher Production Cost Lay Belief
6个月前
已完结
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