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Assessing branding strength: comparing marketer judgement and consumer data for brand identity elements
11天前
已完结
Measuring the strength of color brand-name links: The comparative efficacy of measurement approaches
11天前
已关闭
Branded from within: How ingredient branding shapes consumer perceptions and purchase behavior in service-based consumption
16天前
已完结
When a service robot wears the brand's color: The robot-brand color alignment effect in retail encounters
19天前
已完结
Virtual reality is so cool! How technology innovativeness shapes consumer responses to service preview modes
20天前
已完结
Effects of perceived fit and brand trust on acceptance of new energy vehicles across brand extension distances
26天前
已完结
Effects of interaction between brand positioning and chatbot conversational style on perceived fit and brand attitudes
26天前
已完结
Generative AI vs. humans in online hotel review management: A Task-Technology Fit perspective
27天前
已完结
Unpacking task-technology fit to explore the business value of big data analytics
27天前
已完结
The more consistent, the more in love? Research on the impact of service robot and hotel brand personality congruence on brand love
27天前
已完结
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