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In AI, we do not trust! The nexus between awareness of falsity in AI-generated CSR ads and online brand engagement
8天前
已完结
Stability or instability: the impact of brand concepts on logo design preferences
5个月前
已完结
Effects of relational embeddedness on users' intention to participate in value co-creation of social e-commerce platforms
6个月前
已完结
Service task compatibility for human staff vs. service robots: Roles of product type and brand level
6个月前
已完结
How does brand authenticity influence brand loyalty? Exploring the roles of brand attachment and brand trust
6个月前
已完结
Extension of heritage brands and consumer purchase intention with the moderating role of pop culture involvement: an empirical analysis of time-honoured brands in china
6个月前
已完结
Dominance versus Prestige Hierarchies: How Social Hierarchy Base Shapes Conspicuous Consumption
7个月前
已完结
Luxury tourism through private sales websites: Exploration of prestige-seeking consumers’ motivations and managers’ perceptions
7个月前
已完结
Uncovering heterogeneous prestige effect in luxury consumption: Insights from the Chinese luxury market
7个月前
已完结