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10 积分 2025-07-15 加入
The challenge of integrating “intelligent” technologies in luxury shopping contexts: The role of brand personality appeal and consumers’ status consumption orientation
18小时前
待确认
From brand control to brand co-creation: An integrated framework of brand paradigms and emerging brand perspectives
23天前
已完结
AI imaginaries shape technological identity and digital futures
30天前
已完结
Prominent or subtle: The impact of brand prominence on social media advertisement engagement
30天前
已完结
Integrating Brand Identity Into AI-Based Conversational Agents: A Systematic Literature Review
1个月前
已关闭
Consumers’ Brand Experiences With Robotic Service Failures: Modeling Appraisal, Attribution, and Psychological Reactance
1个月前
已完结
Close Encounters of the AI Kind: Use of AI Influencers As Brand Endorsers
1个月前
已完结
Tech-Driven Strategies for Brand Loyalty: The Impact of Social Media Marketing On Trust And Equity in Fashion Brands
1个月前
已完结
Hey Alexa: examining the effect of perceived socialness in usage intentions of AI assistant-enabled smart speaker
1个月前
已完结
Examining the effect of AI advertising involvement disclosure on advertising value and purchase intentions
1个月前
已完结
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