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118 积分 2025-10-08 加入
Friends with benefits: social coupons as a strategy to enhance customers’ social empowerment
3个月前
已关闭
“We Earned the Coupon Together”: The Missing Link of Experience Cocreation in Shared Coupons
3个月前
已完结
Four Decades of Sensory Marketing: A Hybrid Review and Future Research Agenda
5个月前
已完结
The power of GenAI nudges: How generative AI shapes consumer empowerment and goal desirability
5个月前
已完结
The Effects of Pressure and Self-Assurance Nudges on Product Purchases and Returns in Online Retailing: Evidence from a Randomized Field Experiment
5个月前
已完结
Nudges Increase Choosing but Decrease Consuming: Longitudinal Studies of the Decoy, Default, and Compromise Effects
5个月前
已完结
Who says what? How message appeals shape virtual- versus human-influencers’ impact on consumer engagement
6个月前
已完结
Artificial intelligence or human: when and why consumers prefer AI recommendations
6个月前
已完结
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