Lv1
10 积分 2024-09-21 加入
Exploring the advertising effectiveness of generative artificial intelligence: an empirical study using the hierarchy-of-effects model
16天前
已完结
Framing the Future: How AI's Creation Versus Generation Visuals Affects Consumer Willingness to Pay
1个月前
已完结
When city landmarks meet AI design: the impact of AI painting on the travel intentions of consumers
1个月前
已完结
Human Versus AI in Checkout Charity: How Time Pressure, Persuasion Knowledge, and Ulterior Motive Shape Donation and Store Patronage Intentions
2个月前
已完结
Human Versus AI in Checkout Charity: How Time Pressure, Persuasion Knowledge, and Ulterior Motive Shape Donation and Store Patronage Intentions
2个月前
已完结
Alignment of GenAI Modalities With Product Types in Generating Ads: The Mediating Roles of Cognitive Load and Perceived Immersion
3个月前
已完结
The Effect of Zoomorphic AI Robot Design on Consumer Tolerance of Service Failures: The Mediating Role of Perceived Warmth
3个月前
已完结
They Made It Just for Me! How AI Transparency and Influencer Well‐Being Shape Consumer Responses to AI‐Driven Content
3个月前
已完结
Toward a General Theory of Creativity in Advertising: Examining the Role of Divergence
3个月前
已完结
Which Source is More Morally Negative? The Effect of Plagiarism From AI Versus Human on Consumer Immoral Judgments
4个月前
已完结
皖公网安备34019202002308
