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50 积分 2024-09-21 加入
AI-augmented Co-creation via social media posts and consumer identity formation: The interplay of interaction orientation, empowerment, creativity, and willingness
2个月前
已完结
When proximal collaboration with AI hinders innovation: The moderating role of idea originality and reliance on AI
2个月前
已关闭
Exploring the advertising effectiveness of generative artificial intelligence: an empirical study using the hierarchy-of-effects model
4个月前
已完结
Framing the Future: How AI's Creation Versus Generation Visuals Affects Consumer Willingness to Pay
4个月前
已完结
When city landmarks meet AI design: the impact of AI painting on the travel intentions of consumers
5个月前
已完结
Human Versus AI in Checkout Charity: How Time Pressure, Persuasion Knowledge, and Ulterior Motive Shape Donation and Store Patronage Intentions
5个月前
已完结
Human Versus AI in Checkout Charity: How Time Pressure, Persuasion Knowledge, and Ulterior Motive Shape Donation and Store Patronage Intentions
6个月前
已完结
Alignment of GenAI Modalities With Product Types in Generating Ads: The Mediating Roles of Cognitive Load and Perceived Immersion
7个月前
已完结
The Effect of Zoomorphic AI Robot Design on Consumer Tolerance of Service Failures: The Mediating Role of Perceived Warmth
7个月前
已完结
They Made It Just for Me! How AI Transparency and Influencer Well‐Being Shape Consumer Responses to AI‐Driven Content
7个月前
已完结
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