Lv3
290 积分 2024-02-29 加入
Influencing Consumer Responses to Highly Aesthetic Products: The Role of Mindsets
19天前
已完结
Exploring Consumer Word‐Of‐Mouth Intentions Following Green Product Purchases: A Self‐Verification Theory Perspective
3个月前
已完结
Beyond Visual Metaphor: A New Typology of Visual Rhetoric in Advertising
4个月前
已完结
When Branded Memes Go Viral: The Mediating Role of Perceived Fun
4个月前
已关闭
Consumer Reactions to Product-Model Relative Size and Product Category in Print Advertisements: How Product-Model Relative Size and Product Category in Advertisements Influence Consumer Evaluations
4个月前
已完结
IMPACT OF THE VISUAL DESIGN LANGUAGE OF SOCIAL MEDIA ADVERTISEMENTS ON CONSUMER PERCEPTIONS
4个月前
已完结
The interactional effects of atmospherics and perceptual curiosity on emotions and online shopping intention
4个月前
已完结
The impacts of brand experiences on brand loyalty: mediators of brand love and trust
4个月前
已完结
Can Atypicality in Product Design Benefit Brands? : Trade-Offs in Product and Brand Typicality and the Mediating Role of Perceived Novelty
4个月前
已关闭
How and when brand coolness transforms product quality judgments into positive word of mouth and intentions to buy/use
5个月前
已完结
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