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90 积分 2025-02-18 加入
“Wii Will Rock You!” The Use and Effect of Figurative Language in Consumer Reviews of Hedonic and Utilitarian Consumption
1个月前
已完结
How do utilitarian versus hedonic products influence choice preferences: Mediating effect of social comparison
1个月前
已完结
“Wii Will Rock You!” The Use and Effect of Figurative Language in Consumer Reviews of Hedonic and Utilitarian Consumption
2个月前
已完结
Creating immersive and parasocial live shopping experience for viewers: the role of streamers' interactional communication style
2个月前
已完结
How perceived interactivity affects consumers' shopping intentions in live stream commerce: roles of immersion, user gratification and product involvement
2个月前
已完结
Revisiting the elaboration likelihood model in the context of a virtual influencer: A comparison between high‐ and low‐involvement products
3个月前
已完结
Characteristics and roles of streamers in e-commerce live streaming
3个月前
已完结
The effect of E-commerce virtual live streamer socialness on consumers' experiential value: an empirical study based on Chinese E-commerce live streaming studios
3个月前
已完结
Smile Big or Not? Effects of Smile Intensity on Perceptions of Warmth and Competence
4个月前
已完结
Should spokes-characters be dynamic? The interaction effects of spokes-character dynamism and brand personality on consumers’ evaluation
4个月前
已完结
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