Lv2
140 积分 2025-02-18 加入
Revisiting the elaboration likelihood model in the context of a virtual influencer: A comparison between high‐ and low‐involvement products
2天前
已完结
Characteristics and roles of streamers in e-commerce live streaming
9天前
已完结
The effect of E-commerce virtual live streamer socialness on consumers' experiential value: an empirical study based on Chinese E-commerce live streaming studios
12天前
已完结
Smile Big or Not? Effects of Smile Intensity on Perceptions of Warmth and Competence
1个月前
已完结
Should spokes-characters be dynamic? The interaction effects of spokes-character dynamism and brand personality on consumers’ evaluation
1个月前
已完结
Relationships among hedonic and utilitarian values, satisfaction and behavioral intentions in the fast‐casual restaurant industry
2个月前
已完结
Understanding the switching intention to virtual streamers in live streaming commerce: innovation resistances, shopping motivations and personalities
2个月前
已完结
The future of live-streaming commerce: understanding the role of AI-powered virtual streamers
2个月前
已完结
The effect of E-commerce virtual live streamer socialness on consumers' experiential value: an empirical study based on Chinese E-commerce live streaming studios
2个月前
已完结
EXPRESS: Fixing Onlies versus Advancing Multiples: Number of Children and Parents’ Preferences for Educational Products
2个月前
已完结
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