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170 积分 2025-02-18 加入
Understanding the switching intention to virtual streamers in live streaming commerce: innovation resistances, shopping motivations and personalities
5小时前
已完结
The future of live-streaming commerce: understanding the role of AI-powered virtual streamers
5小时前
已完结
The effect of E-commerce virtual live streamer socialness on consumers' experiential value: an empirical study based on Chinese E-commerce live streaming studios
22小时前
已完结
EXPRESS: Fixing Onlies versus Advancing Multiples: Number of Children and Parents’ Preferences for Educational Products
11天前
已完结
EXPRESS: Spring Forward = Fall Back? the Effect of Daylight Saving Time Change on Consumers’ Unhealthy Behavior
11天前
已完结
EXPRESS: Color Me Effective: the Impact of Color Saturation on Perceptions of Potency and Product Efficacy
11天前
已完结
Characteristics and roles of streamers in e-commerce live streaming
24天前
已完结
Leave or stay? Factors influencing consumers’ purchase intention during the transformation of a content anchor to a live stream anchor
25天前
已完结
The influence of network anchor traits on shopping intentions in a live streaming marketing context: The mediating role of value perception and the moderating role of consumer involvement
26天前
已完结
How the live streaming commerce viewers process the persuasive message: An ELM perspective and the moderating effect of mindfulness
26天前
已完结
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