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30 积分 2024-04-17 加入
How High-Arousal Language Shapes Micro- Versus Macro-Influencers’ Impact
20小时前
待确认
An Investigation into the “Match-up” Hypothesis in Celebrity Advertising: When Beauty May Be Only Skin Deep
1个月前
已完结
A model of lexical attraction and repulsion
3个月前
已关闭
Analysing the Effect of Social Media on Brand Attitude and Purchase Intention: The Case of Iran Khodro Company
3个月前
已关闭
Words Meet Photos: When and Why Photos Increase Review Helpfulness
4个月前
已完结
Parasocial interactions with real and virtual influencers: The role of perceived similarity and human-likeness
4个月前
已完结
Spreading the Virus
5个月前
已完结
Viral video ads: Emotional triggers and social media virality
5个月前
已完结
Large Language Model in Creative Work: The Role of Collaboration Modality and User Expertise
7个月前
已完结
Mechanism of wetting by anionic surfactants with different polar groups on hydrophilic and hydrophobic nano-silica
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