Lv53
1210 积分 2025-02-23 加入
Narrative Processing: Building Consumer Connections to Brands
5分钟前
已完结
The role of transportation in the persuasiveness of public narratives
3小时前
已完结
Can mental imagery enhance review helpfulness and product evaluation? The role of contextual background and mental simulation
23小时前
已完结
Real versus virtual celebrity endorsement: presentation of online product information and consumer attitudes toward digital products
13天前
已完结
Brands cannot own a human celebrity but can own an AI endorser: AI endorsers’ role in shaping consumer self-brand connection
13天前
已完结
Access mode of consumption and psychological ownership: exploring the role of self-product connection
14天前
已完结
Using instant refunds to improve online return experiences
1个月前
已完结
Can AI really help? The double-edged sword effect of AI assistant on employees’ innovation behavior
3个月前
已完结
Are Apologies Always the Best Policy? Apologies for Service Failures Backfire When Consumers Are Not Aware of the Failure
4个月前
已关闭
How and when illegitimate tasks affect hospitality employees’ service sabotage? The roles of psychological contract breach and collectivism
5个月前
已完结
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