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240 积分 2026-03-04 加入
Fashion retailing and consumers in the digital age: E-semiotics and the Co-creation of luxury brand narratives on instagram
2天前
已完结
Emotion as Cause, Effect, Mediator, and Moderator in Marketing: An Integrative Review and Future Research Directions
16天前
已完结
Dynamic brand positioning: a firm-customer synergistic strategy of brand meaning cocreation in a hyperconnected world
17天前
已完结
Developing brand meaning theory: the interplay of tangible attributes and intangible associations in relation to local food brands
17天前
已完结
Beyond Two Minds: Cognitive, Embodied, and Evaluative Processes in Creativity
20天前
已完结
Do geographical indications for agricultural products enhance farmers’ incomes? Evidence from the moderating effects of brand premium and traceability-based reputation incentives
22天前
已完结
From value encoding to psychological decoding: a dual-path mechanism for communicating regional specialty agri-foods
22天前
已完结
The nature and value of terroir products
22天前
已完结
A meta-analysis of the relationship between place attachment and pro-environmental behaviour
27天前
已完结
When digital spaces matter: The influence of uniqueness and place attachment on self‐identity expression with brands using generative AI on the metaverse
27天前
已完结