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80 积分 2026-03-04 加入
Networked Narratives: Understanding Word-of-Mouth Marketing in Online Communities
2个月前
已完结
Culture and Consumption: A Theoretical Account of the Structure and Movement of the Cultural Meaning of Consumer Goods
2个月前
已完结
The concept of vitality. Review of the vitality-related research domain
2个月前
已完结
Measuring the Contributions of Brand to Shareholder Value (and How to Maintain or Increase Them)
2个月前
已完结
Consumption-Driven Market Emergence
2个月前
已完结
Examining branding co-creation in brand communities on social media: Applying the paradigm of Stimulus-Organism-Response
2个月前
已完结
Enhancing brand equity through multidimensional brand authenticity in the fashion retailing
2个月前
已关闭
Authentic subcultural membership: Antecedents and consequences of authenticating acts and authoritative performances
2个月前
已完结
How Brands Acquire Cultural Meaning
3个月前
已完结
Symbolic consumption as a non-traditional predictor of brand loyalty in the sports industry, football club segment
3个月前
已完结
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