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220 积分 2024-05-11 加入
Exploring the Productivity of Generative AI-Powered Ad Campaigns: A Consumer Response Perspective
16天前
已完结
Understanding AI Advertising From the Consumer Perspective
16天前
已完结
Consumer Trust: Meta-Analysis of 50 Years of Empirical Research
22天前
已完结
How do friendship artificial intelligence chatbots (FAIC) benefit the continuance using intention and customer engagement?
1个月前
已完结
Disclosing AI’s Involvement in Advertising to Consumers: A Task-Dependent Perspective
2个月前
已完结
Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness
2个月前
已完结
The Dark Sides of AI Advertising: The Integration of Cognitive Appraisal Theory and Information Quality Theory
2个月前
已完结
What’s the best chatbot for me? Researchers put LLMs through their paces
3个月前
已完结
‘Obviously ChatGPT’ — how reviewers accused me of scientific fraud
3个月前
已完结
Chatbots in science: What can ChatGPT do for you?
3个月前
已完结