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128 积分 2026-01-24 加入
Marketing through Instagram influencers: the impact of number of followers and product divergence on brand attitude
1个月前
已完结
Online influencer marketing
1个月前
已完结
Sports brand positioning
2个月前
已完结
When cool hospitality brand meets AI: exploring the matching effect of service agents and brand images on brand attitude
2个月前
已完结
Is Cinderella resurging? The impact of consumers' underdog disposition on brand preferences: Underdog brand biography and brand status as moderators
2个月前
已完结
Reputation for Product Innovation: Its Impact on Consumers
2个月前
已完结
Consumers' Perception and Misperception of Market Leadership and Market Pioneership
2个月前
已关闭
CEO vs. celebrity: the effect of streamer types on consumer engagement in brands' self-built live-streaming
2个月前
已完结
Changing consumer attitudes towards suboptimal foods: The effect of zero waste labeling
2个月前
已完结
Where to start fighting the food waste problem? Identifying most promising entry points for intervention programs to reduce household food waste and overconsumption of food
2个月前
已完结
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