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Sports brand positioning
1天前
已完结
When cool hospitality brand meets AI: exploring the matching effect of service agents and brand images on brand attitude
1天前
已完结
Is Cinderella resurging? The impact of consumers' underdog disposition on brand preferences: Underdog brand biography and brand status as moderators
6天前
已完结
Reputation for Product Innovation: Its Impact on Consumers
6天前
已完结
Consumers' Perception and Misperception of Market Leadership and Market Pioneership
6天前
已关闭
CEO vs. celebrity: the effect of streamer types on consumer engagement in brands' self-built live-streaming
7天前
已完结
Changing consumer attitudes towards suboptimal foods: The effect of zero waste labeling
12天前
已完结
Where to start fighting the food waste problem? Identifying most promising entry points for intervention programs to reduce household food waste and overconsumption of food
12天前
已完结
Imperfect produce: retailer actions and service outcomes
12天前
已完结
My style, my food, my waste! Consumer food waste-related lifestyle segments
12天前
已完结
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