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18 积分 2023-03-12 加入
Building a tribe on Instagram: How User-generated and Firm-created Content can drive brand evangelism and fidelity
6个月前
已完结
Opposing Influences of YouTube Influencers: Purchase and Usage Effects in the Video Game Industry
7个月前
已完结
Do word-of-mouth-based conversational AI recommendations enhance tourism consumers’ acceptance? The moderating role of transparency
8个月前
已完结
Driving brand evangelism by Unleashing the power of branding and sales management practices
8个月前
已完结
Understanding the effects of gratifications on the continuance intention to use WeChat in China: A perspective on uses and gratifications
9个月前
已完结
Understanding Information Systems Continuance: An Expectation-Confirmation Model
9个月前
已完结
Enhancing user experience with conversational agent for movie recommendation: Effects of self-disclosure and reciprocity
9个月前
已完结
The Mediating Role of Parasocial Relationship in Customer Services Chatbots Among Millennials and Gen Z Population
9个月前
已完结
Brave new world: service robots in the frontline
10个月前
已完结
Should AI-Based, conversational digital assistants employ social- or task-oriented interaction style? A task-competency and reciprocity perspective for older adults
10个月前
已完结