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Experiential Narratives in Marketing: A Comparison of Generative AI and Human Content
14小时前
已完结
The Influence of Ai-Generated vs. Human-Generated Advertising on Purchase Intention: A Study of Vietnamese Consumers
14小时前
已完结
What We See Makes Us who We are: Priming Ethnic Self-Awareness and Advertising Response
13天前
已完结
Visual contrast to reduce crowding and increase shopping intentions in product displays
13天前
已完结
Understanding people's participation in online charities: a dual-process approach of trust and empathic concern
14天前
已完结
Fighting Infodemics: Labels as Antidotes to Mis- and Disinformation?!
14天前
已完结
Advertising and Generative AI: How Can Advertisers Leverage New AI Tools? Introducing a Special Issue on Generative AI in Advertising
16天前
已完结
Impact of fake news on social image perceptions and consumers’ behavioral intentions
18天前
已完结
The Anatomy of Viral Advertising: A Content Analysis of Viral Advertising from the Elaboration Likelihood Model Perspective
18天前
已完结
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