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440 积分 2025-06-27 加入
Personalization and social closeness buffer negative reactions to AI-generated birthday wishes on social media: evidence from two experiments
27天前
已完结
They misused me! Digital literacy’s dual role in AI marketing manipulation and unethical young consumer behavior
28天前
已完结
Exploring the influence of ‘artificial intelligence’ mentions in advertising and persuasion knowledge on brand skepticism, perceived manipulativeness, and purchase intention
28天前
已完结
Customers' online shopping intention by watching AI-based deepfake advertisements
29天前
已完结
Two-Sided Messages in Influencer Marketing: Building Persuasion Through Increased Sincerity and Decreased Commercial Motives
30天前
已完结
Personalization and social closeness buffer negative reactions to AI-generated birthday wishes on social media: evidence from two experiments
2个月前
已完结
Unveiling the human touch: how AI chatbots’ emotional support and human-like profiles reduce psychological reactance to promote user self-disclosure in mental health services
2个月前
已完结
‘Human, you should help others’: how AI disclosure, message assertiveness, and AI anxiety shape consumer responses to AI-generated charitable ads
2个月前
已完结
The Impact of AI-Powered Ad Customization: Exploring the Impact of Engagement, Psychological Ownership, Responsibility, and Attitude on Behavioral Intentions
2个月前
已完结
The infinite monkey theorem in AIGC advertising: Matching effects between AI disclosure and advertising appeals on consumer advertising avoidance intention
2个月前
已完结
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