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140 积分 2025-11-07 加入
Study of Consumers’ Purchase Intentions on Community E-commerce Platform with the SOR Model: A Case Study of China’s “Xiaohongshu” App
3个月前
已完结
The impact of in-feed advertising design features on purchase intention
3个月前
已完结
The impact of content characteristics of Short-Form video ads on consumer purchase Behavior: Evidence from TikTok
3个月前
已完结
The Generative Mechanism of Impulsive Buying in Live-Streaming E-Commerce: An Integrated andReconstructed S-0-R Framework
3个月前
已完结
The effects of live comments and advertisements on social media engagement: application to short-form online video
4个月前
已完结
The Influences of Short Video Content Marketing on the Purchase Intention: The Case of “Haohuanluo” in China
4个月前
已完结
Exploring the integration of augmented reality interfaces with short video content creation to enhance user interaction and engagement
4个月前
已完结
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