Lv5
940 积分 2025-07-24 加入
A Turn of the Tables: Psychological Contracts and Word of Mouth about Sharing Economy Platforms When Consumers Get Reviewed
3个月前
已完结
When Good Consumers Turn Bad: Psychological Contract Breach in Committed Brand Relationships
3个月前
已完结
When Customer Love Turns into Lasting Hate: The Effects of Relationship Strength and Time on Customer Revenge and Avoidance
3个月前
已完结
The Consumer Decision Journey of Gen Z in Cross-Platform Commerce: From Social Commerce Stimuli to E-Marketplace Purchase Completion
3个月前
已完结
Cross-Platform Complementarity in Digital Advertising Ecosystems: Evidence from Field Data and a Randomized Experiment
3个月前
已完结
Influencer marketing on TikTok: The effectiveness of humor and followers’ hedonic experience
4个月前
已完结
Process vs. Outcome Thought Focus and Advertising
5个月前
已完结
When Consumers Smell a Sell in Personal Stories: How Influencer Narratives Backfire and the Role of Sponsorship Disclosures
5个月前
已完结
Global Cultural Convergence in Social Commerce: How Platforms Transform Trust-Building among Gen Z Consumers
5个月前
已关闭
Does algorithmic recommendation complement or substitute advertising and influencers? Consumer attitudes toward recommendation information and the formation of purchase intentions
5个月前
已完结
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