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970 积分 2025-07-24 加入
Influencer marketing on TikTok: The effectiveness of humor and followers’ hedonic experience
8小时前
已完结
Process vs. Outcome Thought Focus and Advertising
8天前
已完结
When Consumers Smell a Sell in Personal Stories: How Influencer Narratives Backfire and the Role of Sponsorship Disclosures
14天前
已完结
Global Cultural Convergence in Social Commerce: How Platforms Transform Trust-Building among Gen Z Consumers
14天前
已关闭
Does algorithmic recommendation complement or substitute advertising and influencers? Consumer attitudes toward recommendation information and the formation of purchase intentions
14天前
已完结
The role of theory of mind and edutainment messages in recognizing native advertising: a test of the CARE model
4个月前
已完结
Are they being authentic? The effects of self-disclosure and message sidedness on sponsored post effectiveness
4个月前
已完结
Discount Rates for Time Versus Dates: The Sensitivity of Discounting to Time-Interval Description
5个月前
已完结
EXPRESS: To Dispose or Eat? the Impact of Perceived Healthiness on Consumption Decisions for About-to-Expire Foods
5个月前
已完结
Effects of Expiration Date-Based Pricing on Brand Image Perceptions
5个月前
已完结
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