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0 积分 2025-10-19 加入
Branding beyond the gender binary
1小时前
待确认
Is gender-neutral design just a female thing? Exploring the role of consumer gender and gender identification on the appreciation of gender-neutral package design
2小时前
已完结
“Brands Have Changed, What About Consumers?” Evaluations and Consumption Visibility of Cross-Gender Brand Extensions
23小时前
已完结
The impact of dialectical thinking on androgynous brand equity across cultures: the moderating role of brand positioning
1天前
已完结
Cross-Cultural Adaptation and Validation of the Self-Expansion Questionnaire in Brazil
13天前
已完结
Self-brand values congruity and incongruity: Their impacts on self-expansion and consumers’ responses to brands
14天前
已完结
When anthropomorphized brands push their gender boundaries
15天前
已完结
When anthropomorphized brands push their gender boundaries
28天前
已完结
The perceived fairness of selection systems: An organizational justice perspective
2个月前
已完结
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