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Branding beyond the gender binary
1个月前
已完结
Is gender-neutral design just a female thing? Exploring the role of consumer gender and gender identification on the appreciation of gender-neutral package design
1个月前
已完结
“Brands Have Changed, What About Consumers?” Evaluations and Consumption Visibility of Cross-Gender Brand Extensions
1个月前
已完结
The impact of dialectical thinking on androgynous brand equity across cultures: the moderating role of brand positioning
1个月前
已完结
Cross-Cultural Adaptation and Validation of the Self-Expansion Questionnaire in Brazil
2个月前
已完结
Self-brand values congruity and incongruity: Their impacts on self-expansion and consumers’ responses to brands
2个月前
已完结
When anthropomorphized brands push their gender boundaries
2个月前
已完结
When anthropomorphized brands push their gender boundaries
2个月前
已完结
The perceived fairness of selection systems: An organizational justice perspective
4个月前
已完结
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