Lv5
940 积分 2025-03-19 加入
The effects of warmth-oriented and competence-oriented service recovery messages on observers on online platforms
13天前
已完结
Place Branding: New Tools for Economic Development
17天前
已完结
Is climate policy uncertainty an angel or a devil? Empirical evidence from corporate digital transformation
18天前
已完结
Effect of personal branding stereotypes on user engagement on short-video platforms
28天前
已完结
Message content features and social media engagement: evidence from the media industry
28天前
已完结
Influencer Marketing Effectiveness
28天前
已完结
The Role of Paid, Earned, and Owned Media in Building Entertainment Brands: Reminding, Informing, and Enhancing Enjoyment
28天前
已完结
Social perception of brands: Warmth and competence define images of both brands and social groups
29天前
已完结
Does destination gender matter for destination brand attachment and brand love? The moderating role of destination involvement
29天前
已完结
Warmth or competence: Brand anthropomorphism, social exclusion, and advertisement effectiveness
30天前
已完结
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