Lv5
910 积分 2025-03-19 加入
Humanizing brands in social media: The impact of anthropomorphism on brand identification, engagement, and advocacy
3个月前
已完结
The effects of warmth-oriented and competence-oriented service recovery messages on observers on online platforms
4个月前
已完结
Place Branding: New Tools for Economic Development
5个月前
已完结
Is climate policy uncertainty an angel or a devil? Empirical evidence from corporate digital transformation
5个月前
已完结
Effect of personal branding stereotypes on user engagement on short-video platforms
5个月前
已完结
Message content features and social media engagement: evidence from the media industry
5个月前
已完结
Influencer Marketing Effectiveness
5个月前
已完结
The Role of Paid, Earned, and Owned Media in Building Entertainment Brands: Reminding, Informing, and Enhancing Enjoyment
5个月前
已完结
Social perception of brands: Warmth and competence define images of both brands and social groups
5个月前
已完结
Does destination gender matter for destination brand attachment and brand love? The moderating role of destination involvement
5个月前
已完结
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