Lv5
910 积分 2025-03-19 加入
Humanizing brands in social media: The impact of anthropomorphism on brand identification, engagement, and advocacy
4个月前
已完结
The effects of warmth-oriented and competence-oriented service recovery messages on observers on online platforms
6个月前
已完结
Place Branding: New Tools for Economic Development
6个月前
已完结
Is climate policy uncertainty an angel or a devil? Empirical evidence from corporate digital transformation
6个月前
已完结
Effect of personal branding stereotypes on user engagement on short-video platforms
6个月前
已完结
Message content features and social media engagement: evidence from the media industry
6个月前
已完结
Influencer Marketing Effectiveness
6个月前
已完结
The Role of Paid, Earned, and Owned Media in Building Entertainment Brands: Reminding, Informing, and Enhancing Enjoyment
6个月前
已完结
Social perception of brands: Warmth and competence define images of both brands and social groups
6个月前
已完结
Does destination gender matter for destination brand attachment and brand love? The moderating role of destination involvement
6个月前
已完结
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