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70 积分 2025-03-23 加入
Artificial intelligence psychological anthropomorphism: scale development and validation
2小时前
待确认
Artificial intelligence (AI) technology in destination advertising: The impact of video-based destination anthropomorphism on destination image
5小时前
已完结
The Effect of Robot Anthropomorphism on Customers' Attention Activation and Satisfaction
4天前
已完结
Thoughtful or thoughtless? Asymmetric attitudes of gift-givers and gift-recipients toward overpackaged gifts
21天前
已完结
How language arousal affects purchase intentions in online retailing? The role of virtual versus human influencers, language typicality, and trust
27天前
已完结
Creating sense of presence in a virtual reality experience: Impact on neurophysiological arousal and attitude towards a winter sport
27天前
已关闭
Demystifying Computer-Generated Imagery (CGI) Influencers: The Effect of Perceived Anthropomorphism and Social Presence on Brand Outcomes
1个月前
已完结
Virtually human: anthropomorphism in virtual influencer marketing
1个月前
已完结
Supervising or assisting? The influence of virtual anchor driven by AI–human collaboration on customer engagement in live streaming e-commerce
1个月前
已完结
An integrative review of sensory marketing: Engaging the senses to affect perception, judgment and behavior
1个月前
已完结
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