Lv2
140 积分 2025-03-23 加入
Avatars in live streaming commerce: The influence of anthropomorphism on consumers' willingness to accept virtual live streamers
15小时前
待确认
A Comparative Analysis of Frontline Employee Wellness Benefits and Customer Responsiveness: A Social Exchange Theory Perspective
2天前
已完结
The Effects of Mergers and Acquisitions on Marketing Decisions and Effectiveness: Evidence from the Biopharma Industry
2天前
已完结
The Influential Solo Consumer: When Engaging in Activities Alone (vs. Accompanied) Increases the Impact of Recommendations
2天前
已完结
Marketing and Economics of Harm Reduction: Evidence from Conservation Field Experiments
2天前
已完结
Rewarding Money or Time? The Sunk Cost Effects of Customized Rewards in Loyalty Programs
2天前
已完结
Fair Lending in Car Financing: Unintended Racial Consequences of Consumer Financial Protection Bureau Supervision of Dealer Markups
2天前
已完结
Virtual influencer or human influencer in destination endorsement? The role of travel inspiration and forestalgic appeals
23天前
已完结
Promoting health behavioral intention through short videos: roles of audiovisual cross-modal correspondence in health communication
1个月前
已完结
Artificial intelligence (AI) technology in destination advertising: The impact of video-based destination anthropomorphism on destination image
2个月前
已完结
皖公网安备34019202002308
