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A Study on Emotional Marketing Strategy through the Consumption Propensity of the Gen Z
5天前
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Love me, love my endorsed brand: unveiling the impact of Generation Z fan’s celebrity worship on online brand advocacy
5天前
已完结
The Nostalgia Effect on Brands Across Gen X and Gen Z
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Impact of Brand and IP Co-branding on Retention Intention: Consumer Perception Perspective
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IP, limited release and premium consumption: evidence from Generation Z
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