Lv11
20 积分 2025-03-28 加入
Brand Spillover as a Marketing Strategy
5小时前
已完结
Look at Me! Look at Me! Conspicuous Brand Usage, Self-Brand Connection, and Dilution
5小时前
已完结
Using Nostalgic Emotions to Revive Indian Ethnic Drinks Market: Competitive Strategy at Paper Boat
13天前
已完结
Examining the relationship between brand emotion and brand extension among supporters of professional football clubs
13天前
已完结
The role of brand gratitude in consumer relationships with cool brands
13天前
已完结
A shift in perspective? The role of emotional branding in shaping born globals’ performance
13天前
已完结
Examining the effect of emotional branding in building brand equity of social marketing campaigns: a case on Swachh Bharat, India
13天前
已完结
Emotional Branding Pays Off How Brands Meet Share of Requirements through Bonding, Companionship, and Love
13天前
已关闭
Influence of Emotional Branding on Consumers’ Purchase Intention: A Study on Scale Development and Mediating Role of Celebrity Endorsement
13天前
已关闭
Gamified package: Consumer insights into multidimensional brand engagement
1个月前
已完结
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