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TikTok short video marketing and Gen Z’s purchase intention: evidence from the cosmetics industry in Singapore
2天前
已完结
Elements of information ecosystems stimulating the online consumer behavior: A mediating role of cognitive and affective trust
2天前
已完结
Effects of Live Streaming Proneness, Engagement and Intelligent Recommendation on Users' Purchase Intention in Short Video Community: Take TikTok (DouYin) Online Courses as an Example
2天前
已完结
Influence of short video content on consumers purchase intentions on social media platforms with trust as a mediator
2天前
已完结
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