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Oops, I've overshared! When social media influencers' self-disclosure damage perceptions of source credibility
1个月前
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From empathy and self-disclosure to mimicry consumption: exploring social media influencers’ influence mechanisms through the heuristic-systematic model
1个月前
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The effects of social media influencers’ self-disclosure on behavioral intentions: The role of source credibility, parasocial relationships, and brand trust
1个月前
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Mass Communication and Para-Social Interaction: Observations on Intimacy at a Distance
1个月前
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Do Virtual Influencers Work for Luxury Brands? How Influencer Type and Message Appeal Shape Consumer Responses Through Schema Congruity
1个月前
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AI Influencers in Advertising: The Role of AI Influencer-Related Attributes in Shaping Consumer Attitudes, Consumer Trust, and Perceived Influencer–Product Fit
1个月前
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Unlocking the persuasive power of virtual influencer on brand trust and purchase intention: a parallel mediation of source credibility
1个月前
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AI versus Human: Rethinking the Role of Agent Knowledge in Consumers’ Coping Mechanism Related to Influencer Marketing
1个月前
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Authentically Fake? How Consumers Respond to the Influence of Virtual Influencers
2个月前
已完结
“You are a virtual influencer!”: Understanding the impact of origin disclosure and emotional narratives on parasocial relationships and virtual influencer credibility
2个月前
已完结
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