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230 积分 2026-01-19 加入
Consumers’ Responses to Virtual Influencers as Advertising Endorsers: Novel and Effective or Uncanny and Deceiving?
29天前
已完结
Go Green! Should Environmental Messages be So Assertive?
29天前
已完结
Saving Behavior Messaging: Gain/Loss Framing, Self/Family Orientations, and Individual Differences in Collectivism
29天前
已完结
External Search Effort: An Investigation across Several Product Categories
29天前
已完结
Figures of Rhetoric in Advertising Language
29天前
已完结
Depth of information processing rather than its content affects proactive behavioral intentions towards risk
29天前
已完结
Understanding the Role of Virtual Anchor-Brand Image Fit in Virtual Live Streaming
29天前
已完结
How High-Arousal Language Shapes Micro- Versus Macro-Influencers’ Impact
29天前
已完结
Research on the Purchase Intention of Social Commerce Consumers in Video Streams: Dual Pathways of Affection and Rationality
29天前
已完结
Greenfluencers as agents of social change: the effectiveness of sponsored messages in driving sustainable consumption
29天前
已完结
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