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Cover and Table of Contents
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‘Most advanced, yet acceptable’: Typicality and novelty as joint predictors of aesthetic preference in industrial design
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‘Most advanced, yet acceptable’: Typicality and novelty as joint predictors of aesthetic preference in industrial design
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Virtual is so real! Consumers' evaluation of product packaging in virtual reality
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Dimensions of Brand Personality
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When Humanizing Brands Goes Wrong: The Detrimental Effect of Brand Anthropomorphization amid Product Wrongdoings
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Dimensions of Brand Personality
9天前
已完结