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Preference reversal of green tourism products
3天前
已完结
When Will I Be Reciprocated? Temporal Frame Shapes Consumer Responses to Cause‐Related Marketing
13天前
已完结
The gender paradox in pro-environmental engagement: Actionable insights for cause-related marketing and social advocacy campaigns
13天前
已关闭
Seeing less, sharing more: how face disclosure and selective blur impact engagement with cause-related marketing on Instagram
13天前
已完结
Do good, feel luckier: How cause-related marketing in unpredictable tourism products boosts tourists’ purchase intention?
13天前
已完结
Investigating the impact of brand vs cause interaction on cause related advertisements
13天前
已完结
How augmented reality (AR) experience affects purchase intention in sport E-commerce: Roles of perceived diagnosticity, psychological distance, and perceived risks
3个月前
已完结
Investigating the impact of brand vs cause interaction on cause related advertisements
5个月前
已完结
Thinking about Fit and Donation Format in Cause Marketing: The Effects of Need for Cognition
5个月前
已完结
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