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220 积分 2024-12-05 加入
Explaining behavioural intentions toward co-branded products
4个月前
已关闭
Evaluating co-branded products: the socioeconomic strata effect
4个月前
已完结
To partner or not? A study of co-branding partnership and consumers' perceptions of symbolism and functionality toward co-branded sport products
4个月前
已完结
When Food Co-Branding Backfires: The Overexpectation Effect
4个月前
已完结
Parent brands’ influence on co-brand’s perception: a model-based approach
4个月前
已完结
Collaboration between East and West: influence of consumer dialectical self on attitude towards co-brand personality traits
4个月前
已关闭
The role of brand strength, type, image and product-category fit in retail brand collaborations
4个月前
已关闭
Athlete apparel: the impact of team brand awareness and apparel brand awareness on athletes' brands, logos, and merchandise
4个月前
已关闭
Quantifying factors influencing the interest in museums with the use of marketing mix modelling
5个月前
已完结
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