Lv11
60 积分 2022-08-10 加入
AI or Human? The Effect of Streamer Types on Consumer Purchase Intention in Live Streaming
5小时前
待确认
Can virtual streamers replace human streamers? The interactive effect of streamer type and product type on purchase intention
8小时前
已完结
The Dark Side of Reviews: The Swaying Effects of Online Product Reviews on Attribute Preference Construction
2天前
已完结
Revisiting the elaboration likelihood model in the context of a virtual influencer: A comparison between high- and low-involvement products
9天前
已完结
The role of flow experience in virtual influencer marketing: insights into aesthetic, entertainment and parasocial influences on purchase intention Available to Purchase
9天前
已完结
Artificial Intelligence-Powered Digital Streamers in Online Retail: Empirical Insights and Design Strategies from Experiments
10天前
已完结
Beyond human streamers: how AI-avatar engagement strategies influence consumer acceptance
10天前
已关闭
Exploring the Effect of Ad Choice in Online Video-Streaming Platforms: Moderated by Ad Involvement and Mediated by Psychological Reactance
1个月前
已完结
Exploring the Effect of Ad Choice in Online Video-Streaming Platforms: Moderated by Ad Involvement and Mediated by Psychological Reactance
1个月前
已关闭
Let me shop alone: Consumers' psychological reactance toward retail robotics
1个月前
已完结
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