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10 积分 2023-08-15 加入
Case Study of Risk Management in Retail Enterprises: The Supplier-Retailer Collaborative Supply Chain of MINISO
9个月前
已完结
The Influential Factors on Consumer Purchase Intention: A Case Study on MINISO
9个月前
已完结
Better together? How evolution of co-branding alliance affects performance
9个月前
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1 + 1 > 2? Is co-branding an effective way to improve brand masstige?
9个月前
已完结
Brand Extension and Brand Asset Management: Challenges and Responses in Cross-Border Operations
9个月前
已完结
Do brands matter? A new approach to the relationship between brand value and firm value
9个月前
已完结
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