Lv4
450 积分 2025-03-31 加入
How to survive in advertisement flooding: The effects of schema–product congruity and attribute relevance on advertisement attitude
1天前
已完结
Expectations matter: Evaluation of brand’s pro-environmental initiatives based on consumers’ brand schemas and brand familiarity
1天前
待确认
Congruency or incongruency: a theoretical framework and opportunities for future research avenues
1天前
已完结
The role of travel inspiration in shaping tourism futures: effects of artificial intelligence-based technologies and tourists' need-for-cognition
3天前
已关闭
Impacts of Virtual Reality on Tourism Experience and Behavioral Intentions: Moderating Role of Novelty Seeking
3天前
已完结
How virtual reality shopping experience enhances consumer creativity: The mediating role of perceptual curiosity
4天前
已完结
Do innovation requirements always boost innovation? The moderating influence of creative Self-Efficacy
4天前
已完结
Understanding consumer engagement in online brand communities: An application of self-expansion theory
15天前
已完结
Self-expansion motivation and inclusion of others in self: An updated review
15天前
已完结
The impact of collaboration unexpectedness on consumer curiosity through schema incongruity
27天前
已完结
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