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50 积分 2025-11-04 加入
A framework for understanding artificial intelligence research: insights from practice
2个月前
已完结
The continuous usage of artificial intelligence (AI)-powered mobile fitness applications: the goal-setting theory perspective
2个月前
已完结
User trust in artificial intelligence: A comprehensive conceptual framework
2个月前
已完结
The Role of Imagination and Brand Personification in Brand Relationships
5个月前
已完结
Brands talking on events? Brand personification in real-time marketing tweets to drive consumer engagement
5个月前
已完结
The impact of collective brand personification on happiness and brand loyalty
5个月前
已完结
We need both brand love and emotional attachment: a serial mediation framework toward addictive buying and loyalty
5个月前
已完结
Brand passion: a systematic review and future research agenda
5个月前
已关闭
Can you hear me now? Learning from customer stories
5个月前
已完结
When consumers and brands talk: Storytelling theory and research in psychology and marketing
5个月前
已完结
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