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Kelly
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336 积分
2023-10-14 加入
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Language and Persuasion in The Persuasion Handbook: Developments in Theory and Practice
3天前
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Psychological reactance and promotional health messages: The effects of controlling language, lexical concreteness
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The principle of congruity in the prediction of attitude change
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Language in E-Business: Gender-Based Perspectives of Male and Female Beauty Products’ Advertisement on Instagram: The Linguistic Features and Copywriting Differences in Marketing
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Marketing by Design: The Influence of Perceptual Structure on Brand Performance
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Follow My Lead: Assertive Cheap Talk and the Gender Gap
3个月前
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Exploring the Impact of Gender Role Self-Perception on Communication Style
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“You Must Try Our Taco!”: Advancing the Power of Language Assertiveness in Food Advertising
4个月前
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Altercast Framing with Assertive Sustainability Messages: How Dominant Brands Can Motivate Non-Green Consumers
4个月前
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