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376 积分 2023-10-14 加入
Can virtual streamers replace human streamers? The interactive effect of streamer type and product type on purchase intention
17小时前
待确认
The secret sauce: factors influencing the effectiveness of virtual influencer endorsements
18天前
已完结
Identity threat: A literature review and future research agenda using theories context methodology & antecedents decisions outcomes (TCM & ADO) framework
23天前
已完结
Language and Persuasion in The Persuasion Handbook: Developments in Theory and Practice
8个月前
已完结
Psychological reactance and promotional health messages: The effects of controlling language, lexical concreteness
9个月前
已完结
‘Assertive + machine-written’ and ‘non-assertive + human-written’ just feel right: how do language assertiveness and typeface interact to impact environmental messaging persuasiveness in tourism
9个月前
已完结
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