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Virtual influencers’ attractiveness effect on purchase intention: A moderated mediation model of the Product–Endorser fit with the brand
3个月前
已完结
Human vs virtual influencers and message framing: enhancing environmental awareness, activism and sustainable purchase intentions through effective messaging
3个月前
已完结
The interactive effect of recommendation subjects and message types on consumers' suboptimal food purchase intentions
3个月前
已完结
To understand or to touch? Evoking tourists’ cultural preservation commitment through heritage tourism interpretation
3个月前
已完结
News framing effects on destination risk perception
3个月前
已完结
Tourists’ travel intention: revisiting the TPB model with age and perceived risk as moderator and attitude as mediator
3个月前
已完结
The interactive effect of recommendation subjects and message types on consumers' suboptimal food purchase intentions
3个月前
已完结
The effect of human versus virtual influencers: The roles of destination types and self-referencing processes
3个月前
已完结
Virtual voices in hospitality: Assessing narrative styles of digital influencers in hotel advertising
3个月前
已完结
Virtual influencer or human influencer in destination endorsement? The role of travel inspiration and forestalgic appeals
3个月前
已完结
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