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Virtual influencers’ attractiveness effect on purchase intention: A moderated mediation model of the Product–Endorser fit with the brand
10小时前
已完结
Can virtual influencers affect purchase intentions in tourism and hospitality e-commerce live streaming? An empirical study in China
5天前
已完结
How do different ski resort attributes affect skiers' positive sentiments? Evidence from China
6天前
已关闭
Ski tourism and destination attractiveness: Two separate importance-performance analyses before and after the pandemic in Korean and Chinese markets
6天前
已完结
Investigating the effect of message framing on event attendees’ engagement with advertisement promoting food waste reduction practices
8天前
已完结
Mind the gap: A systematic review of the knowledge contribution claims in adventure tourism research
8天前
已完结
Self‐Comparing With Virtual Influencers: Effects on Followers' Wellbeing
10天前
已完结
Virtually human: anthropomorphism in virtual influencer marketing
10天前
已完结
Outdoor adventure tourism
11天前
已完结
Virtual influencer marketing: Evaluating the influence of virtual influencers’ form realism and behavioral realism on consumer ambivalence and marketing performance
12天前
已完结
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