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2023-03-28 加入
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How does ad relevance affect consumers' attitudes toward personalized advertisements and social media platforms? The role of information co-ownership, vulnerability, and privacy cynicism
2个月前
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A study on the change and direction of marketing activities as a means of commercialization
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How to become an authentic speaker. Even sincere speeches often come across as contrived. A four-step process will help you create a true emotional connection with your audience
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Consumer attitudes and purchase intentions towards internet celebrity self-brands: an integrated view of congruence, brand authenticity and internet celebrity involvement
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How social media influencer collaborations are perceived by consumers
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Brand balance: the effect of influencer brand encroachment on interactivity
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Exploring Influencing Marketing—Consumer Insights and Creators’ Perspectives
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“I've never seen a client say: ‘Tell the influencer not to label this as sponsored’”: An exploration into influencer industry ethics
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Managing the Transparency Paradox Of Social-Media Influencer Disclosures
9个月前
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Influencers: The Power of Comments
9个月前
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感谢,帮大忙了
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