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电商平台“大数据杀熟”对消费决策行为的影响——基于SOR理论模型
4个月前
已完结
电商直播中幽默化营销对消费者在线购买意愿的影响——基于品牌态度的中介作用和主播形象的调节作用
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已关闭
Does a streamer's personality influence sales performance? Text mining evidence from Chinese live streaming e-commerce
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The role of live streaming in building consumer trust and engagement with social commerce sellers
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A trust-based consumer decision-making model in electronic commerce: The role of trust, perceived risk, and their antecedents
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