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30 积分 2025-11-16 加入
The Effect of Promotion on Consumption: Buying More and Consuming it Faster
18天前
已完结
Brand gender and consumer-based brand equity on Facebook: The mediating role of consumer-brand engagement and brand love
1个月前
已完结
Success Is Not Final; Failure Is Not Fatal: How Failure Versus Success Messaging Leads to Preference for Masculine Brands
1个月前
已完结
Appearance for Females, Functionality for Males? The False Lay Belief about Gender Difference in Product Preference
1个月前
已完结
Paying less as a signal of competence
1个月前
已完结
Waiting for a download: The effect of congruency between anthropomorphic cues and shopping motivation on consumer patience
1个月前
已完结
Exploring materialism and frugality in determining product end‐use consumption behaviors
1个月前
已完结
Core versus Peripheral Innovations: The Effect of Innovation Locus on Consumer Adoption of New Products
1个月前
已完结
Entrenched Knowledge Structures and Consumer Response to New Products
1个月前
已完结
Measuring creative self-efficacy: Instrument development and validation
1个月前
已完结
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