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40 积分 2023-11-24 加入
Does Scarcity Add Value in Influencing Consumers in the Try-Before-You-Buy Model?
1年前
已完结
不知道
1年前
已关闭
Customer value: The next source for competitive advantage
1年前
已完结
Co-branding research: where we are and where we could go from here
1年前
已完结
Riding Coattails: When Co-Branding Helps versus Hurts Less-Known Brands
1年前
已完结
Influence: Science and Practice
1年前
已关闭
The effect of perceived scarcity on strengthening the attitude-behavior relation for sustainable luxury products
1年前
已完结
To partner or not? A study of co-branding partnership and consumers' perceptions of symbolism and functionality toward co-branded sport products
1年前
已完结
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